After having worked for more than 17 years on marketing online projects, I can assure you that there is no perfect software. Of course, online tools will simplify your work, but a tools is just a tool and you need to use it properly.
I will try to give an unbiased reviews of both and (formerly known as Office autopilot) in this blog. Obviously, both of these tools have advantages and disadvantages, but you after you have learnt main benefits and drawbacks of each tool, you will be able choose between the two of them. The decision has to be made according to your specific needs, as one tool might suit you better than the other.
Before you are ready to make that decision and choose the tool that would be perfect for your business, you have to think about the plan and strategy of your company. You have to analyze what you want to achieve with this tool, in order to be able to whether that tool will serve the purpose. In general, is recommended for the companies that base their strategy on sale, so this tool will fit most businesses. On the other hand, if you want to focus on marketing and consulting, will have some great features to help you with realization of your strategy.
has a complex interface, which is certainly better looking, but it might be overwhelming for users who are not familiar with similar platforms. In this case, working with can be too challenging, so you should consider simpler interface, such as the one Ontraport offers. Having in mind that includes basic features and simple interface, this solution would be recommended for beginners, as it will be much easier for them to understand and use all of the options that are available.
Both of these tools combine features necessary for CRM, e-commerce and automation, but they differ in the opportunities to use these features in your business. The target group is also different, as is perfect for very small companies or even individuals, while Infusionsoft is suitable for small or mid-sized companies that have their own sales team. Consequently, Infusionsoft can also be a good solution for B2B businesses.
We will highlight some of the most important features of these platforms and compare the features they offer in the following table.
|Dashboard shows the latest activity at a glance, the ability for management, monitoring and tracking the lead.||Simple interface with all of the metrics in one tool; centralized management system.|
|Does not offer split testing||Offers split testing|
|Variety of plugins||Not as many plugins and integrations|
|Complex system to track opportunities and sales pipelines, especially suitable for sales team and online stores.||Doesn’t offer traditional sales features such as visual pipeline and opportunities.|
|Voice and fax broadcasts||No voice broadcast|
|No WordPress integration||Easy WordPress website integration|
|No postcards||There are built-in postcards|
|Has a shopping cart / storefront integrated, as well as order forms||No shopping cart/ storefront, only order forms.|
|Mandatory $1,999 kickstart training package||No set up fees|
|Up to 5 users, depending on the payment plan||From 2 or 10 users, depending on the payment plan|
|Up to 10,000 contacts, depending on the payment plan||Up to 100,000 contacts, depending on the payment plan|
Up to 50,000 emails per month, depending on the payment plan
Up to 100,000 emails per month, depending on the payment plan
The complete review of each software, as well as the pricing with the full list of features is available in separate articles: